I see a common thread running across these things. Read the spin.
After I came out with those traffic gadgets for road-warriors pained by the (call center?) cabs aka ‘yellow plates’, cab drivers came over and asked me to design some for them as well. That made perfect business sense to me, so I said yes. After a few weeks of R & D (Race & Drive), here is what I have.
Honkster – Wonderful little gadget. Once you are in the driver’s seat, stick one end to your tummy and the other on the horn. Now, breathe in real hard, stroke your tummy, and you can honk. Helps keep one valuable hand free for mobile phones or cigarettes or you-wish. And the best part? It helps you get rid of that tummy fat. Noise and exercise, isn’t that some cool two-in-one magic!?
Humpster – It is fun and it is easy. We will mount these aerodynamic wings on the sides of your cab. And then you can land a few meters farther when you fly over those humps. Good fun, and helps your mileage too! Domestic laws don’t let us produce wider wings, otherwise we would have converted each belly hunter to a kilometer long gliding opportunity for you.
Few weeks ago. Right outside Innovative. While the multiplex was selling tickets for Baabul and Dhoom-2, our footpath video vendor had both the movies on a single dual layer (DL) DVD. I asked how about Hollywood mere laal, and he produced “Casino Royale”.
Movie distribution busineses should learn a lesson or two from these pirates. See how quick and efficient the are!? Every street gets the video the day a movie is released :)
A residential community in Bangalore recently bought this street cleaning machine. Tongues wagged and intellectually stimulating discussions ensued. Let me spice-up and present one such conversation to you.
Yadav-Gowda school of economics:
- We got so many unemployed folks idling around. Machines like this one are a waste, they take jobs away. 5 sweepers may cost you a lot less than burning diesel in the stupid cleaning machine.
The old fellow driving me home turned out to be a leader of a KSTDC drivers’ union. Out of sheer curiosity, I asked him if he knew how much they’d charge for a drop from the new airport to Whitefield. He said around Rs 800 if things stay the way they are! Rs 250 to 800, not that bad considering Devanahalli is 5 to 6 times as far.
If you are an IT professional, you get to see job ads even if you don’t want to. So chances are you have seen this stuff, you may know these meaningless lines from those mass mailed job ads.
Whether you are advertising a 10 lakh per annum IT job, or a 2-rupees-a-packet shampoo, some common advertising principles apply. One of those is, your target individual does not have more than a few minutes to read the pitch. And another one is, each word counts.
Must be a self starter – I love this one. Because I am always trying to guess what it means. Why don’t they want kick-starters anymore? Not all of us have kinetic-hondas you know. Jokes apart, really, what does this mean?
BTW, as far as getting there is concerned, story remains the same. Airport construction seems to be on track (as per info on BIAL website). But despite announcements etc, I haven’t seen any more information on whether the construction of expressway or train to Devenahalli has begun. Continue reading