Posted on April 23, 2008 by silkboard
No no. I m not talking about an IPL owner using team name to promote his brand (Royal Challengers). I have a slightly more fundamental question. Why is it that none of the teams have an Indian sounding name. Leave out Mumbai (Indians), but the other seven? Even in ICL, except Lahore Badshahs, its the same story.
BCCI or IPL team owners’ argument could be – we are trying to appeal to a global audience. But can’t that be done via some Indian names as well. Bangalore Hoysalas? Sher-e-Punjab? Delhi Pandavas or Mugals or Aryans? Leave it, I don’t want to think of all the controversial possibilities here, but why not?
Its not just the cricket team names you know. Think of recently created big brand names around you. Tell me how many of those are ‘local’ words or names. Why is no local airline willing to use local words (pushpak, garuda, pawan, vaayu etc, keep thinking)? Why did UTI bank go Axis? Why is it called a ‘Nano’, and not ‘sawaari‘, or ‘aam‘, or ‘rathh‘ (branding gurus can think better, pardon my weak attempts).
Filed under: India | 6 Comments »
Posted on April 12, 2008 by silkboard
What would you say if someone started vaccination programs for 50 year olds, or an immunization program for those on the death bed? Wasted effort, too late, non sense? Pick your reaction. Now, I may sound like over-dramatizing the talk around reservations in IITs and IIMs. But media and politicos beating so much drum around reservations in higher education institutions does make me react.
Filed under: India, Indian Media, Indian Politics | 2 Comments »
Posted on April 9, 2008 by silkboard
Here is an MP’s take on the thing we call dignity of labor, which they say is about respecting another workman’s space and authority. I cut it out from a story today that talked about an IA pilot throwing a late MP out of his plane. (Asian Age, Zee News). This quote is from TOI:
“Rana (the pilot) then told me that it was not my business. I replied he was only a glorified driver and shouldn’t equate himself with a people’s representative.”
God knows what really happened there. But I quite liked the fact that MP chose to go on record with his ‘glorified driver’ talk.
Filed under: India, Indian Politics | 4 Comments »