No no. I m not talking about an IPL owner using team name to promote his brand (Royal Challengers). I have a slightly more fundamental question. Why is it that none of the teams have an Indian sounding name. Leave out Mumbai (Indians), but the other seven? Even in ICL, except Lahore Badshahs, its the same story.
BCCI or IPL team owners’ argument could be – we are trying to appeal to a global audience. But can’t that be done via some Indian names as well. Bangalore Hoysalas? Sher-e-Punjab? Delhi Pandavas or Mugals or Aryans? Leave it, I don’t want to think of all the controversial possibilities here, but why not?
Its not just the cricket team names you know. Think of recently created big brand names around you. Tell me how many of those are ‘local’ words or names. Why is no local airline willing to use local words (pushpak, garuda, pawan, vaayu etc, keep thinking)? Why did UTI bank go Axis? Why is it called a ‘Nano’, and not ‘sawaari‘, or ‘aam‘, or ‘rathh‘ (branding gurus can think better, pardon my weak attempts).
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