A rubber article

When you have a news story worth just one line, what do you do? Stretch it like a rubber to create three paragraphs out of it. Look at this rediff story – “Mallya bids for Foster’s beer units“.

Story is simple. “Mallya has bid for Foster’s beer units in India and Vietnam, which is estimated to be valued at $234 million”. Repeat the figure “235 million” two times, repeat the phrase “India and Vietnam”, and talk twice about sources. 3 paragraphs worth of material is ready!

They may pull the story off their site, and I could sound like an empty bucket. For that reason alone, let me quote the rediff piece verbatim here.

Continuing its global acquisition drive to become the numero uno liquor player, Vijay Mallya’s United Breweries is believed to have made a bid for a part of Australian giant Foster’s presumably valued at $234 million.

According to sources, Mallya has bid for Foster’s beer units in India and Vietnam, which is estimated to be valued at $234 million.

“Mallya has made a bid for the beer units of Foster’s in India and Vietnam,” sources in the know of the development said.

What do you say, a rubber article or not?

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2 Responses

  1. HA HA HA HA

    What more can we expect from rediff!

  2. Actually, they’re just republishing a PTI report (see top of page)

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